Nice and really helpful, following code help me in 1.4.0.1 to show a custom attribute 'directions'
$_helper = $this->helper('catalog/output'); $_product = $this->getProduct(); echo $_helper->productAttribute($_product, nl2br($_product->getDirections()), 'directions')
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<apache>
<bash>
<c>
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<drupal5>
<drupal6>
<java>
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<xml>
<foo>
[foo]
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Nice and really helpful, following code help me in 1.4.0.1 to show a custom attribute 'directions'