Looking to manage remarketing code or other third-party services on your site, without needing a developer to make every change? Tag Manager is a free service from Google which aims to address this common problem and give you the ability to easily add tags for Google Analytics, AdWords, tracking pixels and more. The Fontis Google Tag Manager extension for Magento will automatically export common Magento data so that it can be used in GTM.
You can install the GTM extension using our new Composer repositories, making installation and upgrades a breeze. Once installed in Magento, simply add the public ID for your GTM container and you're ready to go. You can also choose what information is exposed to GTM, as well as write custom data layers, allowing a wide range of tags to be created.
What are some of the services you can integrate using GTM?
- Google Universal Analytics and Enhanced Ecommerce
- Google AdWords conversion tracking and remarketing
- DoubleClick for Publishers
- Google Consumer Surveys
- Google Trusted Stores
- Facebook remarketing and tracking
- Clicktale
- Crazyegg
- AdRoll
- AddThis
- Chartbeat
- Optimizely
- LivePerson
- ... and many, many more
Anything that requires HTML or JavaScript code to be embedded on a page can be installed this way, and managed all from within the GTM interface.