Click Frenzy: The Main Event
    Click Frenzy is the biggest online shopping event in Australia's history. Each November, for 24 hours only, Click Frenzy offers hundreds of the most amazing retail deals of the year.

    Laying the foundation

    With crowds in the tens of thousands exceeding all expectations for the launch event in 2012, Fontis has worked with Click Frenzy to build a reliable platform that can withstand the online crush.

    Such a popular event can drive much more traffic than normal to an ecommerce site, potentially leading to a poor customer experience. We've helped many retailers prepare their platforms to avoid disruption and attract happy new customers.

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    Mother's Day

    Expanding event calendar

    Following the success of the inaugural event, 2013 saw the addition of a number of seasonal shopping events starting with Mother's Day and new features were added to the Click Frenzy platform to support the expansion.

    With mobile and tablet usage continuing to rise, Fontis refined the Click Frenzy site with an updated responsive web design. The usability improvements enhanced the Click Frenzy experience for couch-surfing shoppers and buyers on the move.

    EOFY Sale

    Refining the concept

    The next event on the calendar was the End of Financial Year sale, which saw Fontis help create a number of new features. Time-limited deals were promoted over the 24 hours, with final “Hour of Power” deals to close out the event.

    Support for these dynamic elements was added without compromising scalability or performance.

    Father's Day

    Managing content

    The last seasonal shopping event before the main Click Frenzy sale, Father's Day saw the addition of advanced ad management capabilities through the integration of the DoubleClick for Publishers platform.

    Fontis assisted with the selection and implementation of an ad management solution that would allow Click Frenzy to streamline management of their digital ad inventory.

    Click Mania

    Community building

    Launching shortly after the main Click Frenzy event in 2013, Click Mania is a community-driven deal aggregator operating year-round that gives shoppers an opportunity to share deals from around the web. Fontis developed the Click Mania website as an expansion of the Click Frenzy platform to allow centralised management of all digital properties.

    With deep Facebook integration, visitors can sign in and participate in sharing, voting and commenting on deals. An integrated blog supports publishing posts providing helpful tips and tricks for both new and experienced bargain hunters alike.

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