Tag Manager is a free service by Google, which makes it easy and reliable to add new tags to a website, without needing to modify the website code. It gives marketers greater flexibility, and it lets webmasters focus on other important tasks. The Fontis GTM extension will expose information from Magento to GTM so that it can be used in your tags.
The Fontis GTM extension automatically handles exporting all essential information from your store into GTM. Orders, products, categories and customers are all supported out of the box and allows you to select any attribute that has been created for customers, products or categories in the Magento admin panel. This gives admins and SEO agencies the ability to quickly and easily get access to Magento data from GTM.
Need to export more information from your website? We know every website is different, so the Fontis GTM extensions provides developers with a straightforward framework for including custom information in the exported data layer, making it easy to add complex attributes or purpose-built features to your tags.
Make use of Enhanced Ecommerce, Google's new enhanced Universal Analytics features for merchants, giving you deeper insights into purchasing behaviour, merchandising performance and more. Setting up Enhanced Ecommerce integration has never been easier.